By crafting a thoughtful, omnichannel communication approach—reaching out through friendly texts, helpful online resources, and more—we aimed to connect people with care right where they are. The result was truly heartwarming: an incredible 180% increase in telehealth enrollments in just one month, which translated into a 5% decrease in emergency department visits the following quarter. It's a powerful reminder of how genuinely connecting with people can truly transform access to care and bring about a healthier community.
Project Credit
Chelsea Koontz | creative direction, strategy
Beth Geisler, Wick Davis | copyediting