Project Credit
Chelsea Koontz | illustration design, html email design and development
Lyesha Fletcher, Mike Mason | copywriting and content, marketing strategy
Energy Email Campaign
"Energy markets are complex and unpredictable, and that's a challenge for energy management and optimizing your purchasing strategy. With No Regrets, you have the flexibility to choose a fixed-price plan with confidence, saving you from missing any favorable market movement after you’ve locked in your price." The flat illustrations used here were a first-of-its-kind at Direct Energy Business, with a style later implemented as a core element of the brand. The campaign included 5 responsive emails, 1 landing page, and 3 banner ads.