Project Credit
Chelsea Koontz | brand creative strategy, web design and development, copywriting for design pages
Gil Gillman | copywriting on style pages
Shannon Waldschmidt | content and digital marketing strategy
Brand Style Guide Website
I landed the first in-house design role at Direct Energy Business. The team was struggling with inconsistent creative and need for B2C vs. B2B brand differentiation. I stepped in by writing and developing a modern, user-friendly brand style guide website (built in Marketo), significantly improving alignment between co-located marketing and creative teams.